CSCP笔记—Module1

两年前考了CSCP，当时基于CSCP教材框架写了一份摘要笔记，现在时不时在工作中也会翻看，给自己些全局思考的角度，对于具体章节的信息也方便自己回看教材细细查找，算是有些助益。分享在这里，希望对备考此证书的供应链友人们有所帮助啦，也期待和大家互动交流。

因教材本身目前是英文版，笔记同为英文版，偶尔穿插中文注释，及相对原教材的摘取删减。

Module1: Supply Chain Design

Chapter1: Introduction to Supply Chain

Topic1: Supply Chain Models

1)垂直合并与水平合并

• Vertical Integration: 优点: control，缺点: challenging

• VS

• Horizontal(Lateral) Integration: 优点: economy of sale, improve business focus & expertise，缺点: challenging

2)Manufacturing Supply Chain Model

• Service Industry Supply Chain Model

• Specialized Supply Chain Model

3) Supply Chain Complexity

Topic2: Supply Chain Maturity

1)Stages:

• Multiple Dysfunction--- reactive SC,

• Semi functional enterprise--- reactive efficient SC

• Integrated enterprise--- proactive efficient SC

• Extended enterprise---  strategic driver

• (第四种情况highly integrated & synchronized coonectivity)

Chapter2: Inputs to SC Strategy

Topic1: Internal Inputs

1)Business Strategy

Business strategy---drive---> organizational strategy--drive-->SC Strategy

1.1)Low cost

• SC strategy as high operational efficiency(metrics: 1. Asset utilization; 2. Inventory turnover; 3. Various direct, indirect total cost measures), standardized products, tight supplier inventory control

• Global strategy: select low cost countries & economies of scale 

1.2)Product or service differentiation advantage strategies

• Competitive analysis: competitors strategies capabilities, price, cost

• Product differentiation: a strategy on availability, durability, quality, reliability, diversity,  special features, a superior customer experience 

1.3)SC Strategy appropriate for product differentiation

• Modular design & postponement

• Base model numerous options

• Collaboration with suppliers to develop innovative designs

• Global track

1.4)Focus advantage strategies

• Niche marketing (vs mass marketing)

• An international variant= multi-country strategy

• Responsiveness: stock/invest in SC Agility(a large initial cost)

• Innovation: time to market, time to volume

2)Organizational Strategy

Goal: 以终为始设计organizational strategy

• Serve end customer's needs

• Profitable

2.1)Customer focus and alignments Strategy

• 6个rights

• Sustainable SCM--->TBL(Triple bottom line 是measurements)

2.2)Forecast driven enterprise strategy-- push system, bullwhip effect

2.3)Demand-driven enterprise strategy--pull system

• Replenishment decisions are made at field warehouse itself, not at central warehouse/plant

• Challenge: reduce inventory without lower customer satisfaction, enhance customer service

• Determine the point push-->pull system

• Read demand visibility(eg. Point of sale/RFID)

• Collaboration, trust among SC partners

• Increase agility of trade partners (the ability to respond to variability in the flow of orders from sales) 

2.4)Product-type-driven strategy(functional vs innovative)

• Functional products: predictability, low cost

• Innovative products: short lifecycle, high contribution margins, emphases market responsiveness

3)Business plan

• Provide a framework for organization's performance objectives which tied to strategic goals

• 五大元素，其中之一operational model(make to stock/make to order/engineer to order/assemble to order)

4)Value proposition: the set of activities that organization will use to actualize strategy

5)Core capabilities

6)Cost structure

7)Revenue model

Topic2: External inputs

• Competition: SWOT Benchmarking

• Market conditions

• Global perspective

Chapter3: SCM Strategy

Topic1: Objective

1.1)Improve market knowledge

1.2)Implementing 3Vs

• Visibility

• Velocity: indicate higher asset turnover, faster order to response, JIT, Modes of transportation etc.

• Reduced variability

1.3)Streamline operations

1.4)Improve management of risk

1.5)Increase sustainability

Topic2: Value

Functional strategies underlying SCM must attribute with business plan

2.1)Alignment of organization & SC strategies

2.2)Value proposition

• Value chain & mapping

• Value stream mapping: a lean production tool

• Financial benefits

• Stakeholders & value eg. Investor, ROI

  (value types: financial value/ customer value/ social value)

2.3)SC capabilities

• General

• organizational design

• Process

• Systems & technology

• HR人力

• Metrics

• Core capability

• Excellence in customer service: availability/ operational performance/customer satisfaction: customer perceptions, expectations, opinions, based on customer's experience, knowledge

• Effective (6个right)and efficient use of system wide resources

Effectiveness: outward-focused benchmarking metrics

Efficiency: inward-focused  (core measures of capacity in SC environment)

• Cost structure

• Revenue model

Topic3: Optimization

SC Agility have two components: SC Flexibility & SC Adaptability

Section B: Design the Supply Chain

Chapter1: Business consideration

Topic1: Market research--->contribute to productdesign

4P of marketing & demand shaping: product, price, place, promotion

Topic2: Financial Modeling

Chapter2: SC design

Topic1: SC design & configuration

SC Network design: goal--->promote efficiency

• Information flow design

• Major sourcing decisions

Topic2: Fulfillment strategies considering marketrequirements

Balancing efficiency with responsiveness

• SC Agility: the organization's ability to ramp up and down in production volume without      impact on cost/disruption

• SC fit with organization's market requirements: 如下图，横轴为demand uncertainty; 纵轴为volume

•  Making SC resilient

Chapter3: Product design for new products orrequirements

Topic1: Collaborative design

Benefits

• Fewer cost overruns

• New and improved approaches to design

• Improved efficiency(faster to market)

• Higher product quality for the price

Topic2: Broad-based design methods

(举例子三个)

2.1)Modularization: a type of component commonality ----相反--->intergral design集成设计

2.2)Customization

• Mass customization: move final product configuration closer to customer= delayed differentiation

• Benefits: economies of scale; ATO higher efficiency; sales volume higher(differetiated products  to different market segments)

• Postponement(和上一条很像)

• Benefits: 抵消bullwhip effect etc.

• Glocalization(全球本地化)(a form of postponement) ~=multicountry strategy

2.3)Reverse innovation

Chapter5: Key Technologies application

Topic3: SC event management

3.1)WMS: Functions

• Receiving

• Storage location management  & optimization

• Cross-docking

• Inventory control

• Quality control

• Order selection task management

• Automated replenishment

• Security

• Return

3.2)TMS: SC的一部分的原因为because of the impact of e-commence on order size & frequency

Provide

• Visibility(timely infor.)

• Centralized control over shipment planning(optimized routes, shipment modes, freight cost, lead time, customer service level)

• Integration between transportation planning & order fulfillment

• Execution control

• Automation

Function

• Transportation network design, eg. Collaborative with SC partners in transportation network design or distribution center design

• Shipment planning

• Routing: be able to deal with various transportation modes, TL, LTL

• Load matching & optimization: common load matching /pooling, functions include       cross-docking <L consideration

• Freight rating etc.

3.3)IT

RFID

• Available to read/write--->company should be at a high stage of SC development

• EPC(Electronic product code)

• Active/passive/semi-passive tag

POS(Point of sale system)

• Improve customer service level

EDI

• A common method of connecting SC for basic transactions VAN(Value-added network)

• EDI data formats要统一的要求

Topic 4: Electronic business

E-Commence: B2C, B2B, C2C, C2B

• An intenet-enabled SC benefits

• Visibility and efficient, responsive networks

• Global reach

• Improved financial position

• (Outbound transportation costs: more customers no longer pick up goods and firms need to ship often small qty. of wide variability more often)

后续两个模块也会陆续发出。敬请期待。